Twitch Is Improving Pre-Roll Ads, Analytics, And More

Streaming platform Twitch has revealed its 2023 features roadmap, which includes changes to pre-roll adverts, new chat engagement tools, and more options to help users better manage their brand deals. Changing pre-roll ads to be less annoying is easily one of the biggest changes on the horizon, provided that Twitch members can commit to running three minutes of ads every hour, according to chief product officer Tom Verrilli and chief monetization officer Mike Minton.

“Running three minutes of ads per hour in any way will disable all pre-rolls–they no longer have to be split into 90-second ads every 30 minutes,” Verrilli and Minto explained in an open letter. “We’re applying our Picture-by-Picture experience to the majority of pre-rolls that viewers do see.”

For mid-roll ads, Twitch is also experimenting with tools to let users know that the stream they’re watching is about to take an ad break. Verrilli and Minton explained that Twitch might even add a snooze option for these promotions. For streamers looking to make their sponsorship deals stand out, Twitch is also working on special assets that will be field-tested by a select few streamers first, in an effort to make these deals feel more “effective and authentic” on the platform.

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Author: Darryn Bonthuys