Twitter’s latest unexpected change is square profile pictures for brands

A screenshot of Twitter Support’s profile with a new square profile picture.
Doesn’t seem very hip to be square, in this case. | Screenshot by Jay Peters / The Verge

Twitter is adding to its increasingly complex ways of differentiating accounts with new square profile pictures with rounded corners for brands. The new type of profile pic started rolling out on the platform on Monday, and you might already be able to see them on brand profiles and in your feed.

Here’s what The Verge’s new square profile pic looks like, for example:

Image: Jay Peters / The Verge

It’s a square.

And here it is in the feed:

Image: Jay Peters / The Verge

Still a square.

It appears that these square profile pictures are being applied to accounts with gold verification badges, which already denote official business accounts. The Verge’s official deals and…

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Author: Jay Peters