Tumblr is launching a livestreaming feature

The Tumblr logo on a pink and purple background
Illustration: The Verge

Tumblr is adding support for livestreaming via the video platform Livebox. The feature is being rolled out to US users on iOS and Android now, and a release for global users and the desktop site is planned for the future. More details are outlined in a blog post, which dubs the service Tumblr Live.

Tumblr has supported streaming in the past, but it did so by letting people share streams from other services like YouNow and YouTube. The new option is described as a native Tumblr streaming service powered by Livebox. (Livebox is operated by the Meet Group, a subsidiary of the dating app company ParshipMeet Group.) Livebox allows users to tip streamers, and by the same token, Tumblr will let you pay creators in a virtual currency called…

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Author: Adi Robertson