Mercedes locks faster acceleration behind a $1,200 annual paywall

A Mercedes-EQ EQE and Mercedes-EQ EQS on a beach. Wet sand is reflecting the cars and horizon.
Mercedes-EQ EQE and EQ EQS models are eligible for an Acceleration Increase add-on, which boosts performance for a $1,200 yearly subscription. | Image: Mercedes

Mercedes is the latest manufacturer to lock auto features behind a subscription fee, with an upcoming “Acceleration Increase” add-on that lets drivers pay to access motor performance their vehicle is already capable of.

The $1,200 yearly subscription improves performance by boosting output from the motors by 20–24 percent, increasing torque, and shaving around 0.8 to 0.9 seconds off 0–60 mph acceleration when in Dynamic drive mode (via The Drive). The subscription doesn’t come with any physical hardware upgrades — instead, it simply unlocks the full capabilities of the vehicle, indicating that Mercedes intentionally limited performance to later sell as an optional extra. Acceleration Increase is only available for the Mercedes-EQ EQE and…

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Author: Jess Weatherbed