James Cameron himself has described Avatar: The Way of Water as a very bad business decision for a film studio, but it’s being made all the same. Cameron told GQ that the film was “very f**king expensive” to make, and it doesn’t make sense from a studio financing perspective.
Cameron told executive at Fox, which signed the film before Disney acquired the company’s film division, that The Way of Water represents the “worst business case in movie history.”
Why? Because in order for it to make a profit, the film will need to be the “third or fourth highest-grossing film in history,” Cameron said. “That’s your threshold. That’s your break even.”
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Author: Eddie Makuch