Black Adam Is Yet Another Fresh Start For DC Films, But What Does That Even Mean Anymore?

The hierarchy of power in the DC universe has changed. It’s not just a tagline for the new Black Adam film, it’s also seemingly true behind the scenes, where DC Films president Walter Hamada has reportedly exited the studio. Meanwhile, if Dwayne Johnson is to be believed, the actor and producer seems to have quite a bit of say in what’s to come from the company. So, is this the dawn of a new DC or another in a long line of fresh starts for a superhero film division that, try as it might, can’t find the same success as its rival, Marvel Studios, which has reigned supreme for over a decade?

The answer, sadly, is probably more of the latter than the former. While the executives at DC Films no doubt longingly look at the Marvel Cinematic Universe and want a piece of that for themselves, they’ve been going about it all wrong from practically the start. Beginning with the decision to use Man of Steel and Batman v. Superman to immediately launch into a Justice League film, DC has been something of a mess. And while some films have been relatively successful at the box office, DC has presented a product that pales in comparison to the Marvel juggernaut.

Warning: The following contains spoilers for the end of Black Adam. If you haven’t watched the movie and don’t want to be spoiled, you should stop reading now.

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Author: Chris E. Hayner