Google’s new ad hub offers more control over the advertising it shows you

An illustration of Google’s multicolor “G” logo
Illustration: The Verge

After announcing it back at Google I/O in May, Google is beginning to roll out a hub this week that it says will give you more control over which ads it shows you and what data it uses to target them. Once it rolls out, the My Ad Center hub will be accessible at myadcenter.google.com or via the three-dot menu button on ads shown in Google’s search, Discover, and YouTube services.

According to a blog post from Google VP and general manager for ads Jerry Dischler, available controls will include the ability to increase or decrease the amount of advertising you see on certain brands and topics, to blacklist certain sensitive topics, including alcohol, dating, and weight loss, or to opt out of ad personalization entirely. Dischler gives the…

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Author: Jon Porter