Uber wants to annoy riders with its own version of taxi TV

The Uber logo on a red, black, and white background
Illustration by Alex Castro / The Verge

Forget your peaceful Uber ride — the ride-hailing service just announced it’s testing in-car tablets dedicated to displaying ads during your trip. The company’s, thankfully, not rolling out the program widely yet; it’s only piloting it in San Francisco and Los Angeles to start.

So far, Uber says it has partnered with over 40 brands, including NBCUniversal, Heineken, and United Artists Releasing for its new “Journey Ads.” It also created an advertising division to help build out this offering and plans on sticking more ads in the Uber Eats app, in emails, on digital storefronts, and through car-top ads — a sort of digital billboard drivers can place on the roof of their vehicles.

Lyft launched a similar advertising arm in August and has…

Continue reading…

Go to Source
Author: Emma Roth