Pinterest is bringing popular music to Idea Pins, its TikTok-like feature

Two screens showing the Pinterest app with music available to add to shortform videos. Options include Twenty One Pilots, Paramore, and Silk Sonic.
Pinterest’s TikTok-esque Idea Pins will now feature popular music. | Image: Pinterest

Pinterest is doubling down on its TikTok-style video feature by adding more music options through deals with record labels.

The company announced deals today that will allow Pinterest users to add popular music to their video posts, called Idea Pins. The record labels participating are Warner Music Group, Warner Chappell Music, Merlin, and BMG, according to a Pinterest blog post, and the available catalog includes music by artists like Ed Sheeran, Paramore, and Twenty One Pilots.

Pinterest, mostly known as a platform to create mood boards and organize images, introduced Idea Pins in 2021. Idea Pins are somewhere between a TikTok and an Instagram story, allowing creators to upload short clips or still images that viewers can flip…

Continue reading…

Go to Source
Author: Mia Sato