Embracer Group now owns the rights to The Lord of the Rings video games, TV shows, and movies–among other mediums–and the company’s CEO sees a lot of potential for growth in the area of games specifically. Lars Wingefors said at the Mipcom Cannes event this week that gaming will be Embracer’s “strongest area of growth and monetization” for The Lord of the Rings.
Embracer is among the largest video game companies on Earth by developer headcount, and this opens up possibilities that publishers at a smaller scale might not be able to accommodate, Wingefors said.
“Having 10,000 developers in the group means we are thinking about what we can do with the IP going forward and this justifies value for us,” he said. “And then we have a number of amazing opportunities to do transmedia projects. We can power creatives to succeed with their goals and dreams.”
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Author: Eddie Makuch