Netflix is all-in on binge-watching

Jung Ho-yeon in Squid Game.
Jung Ho-yeon in Squid Game | Image: Netflix

As the various streaming services try different release models, Netflix is making one thing clear: binge releases aren’t going away. In its quarterly earnings statement today, the company explained that “we think our bingeable release model helps drive substantial engagement, especially for newer titles.” It cited the success of Monster: The Jeffrey Dahmer Story as an example, saying that the all-at-once release “helped drive significant interest in the show.”

In fact, Netflix went so far as to say the release model was a big reason for the success of one of its biggest hits to date. “It’s hard to imagine, for example, how a Korean title like Squid Game would have become a mega hit globally without the momentum that came from people…

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Author: Andrew Webster