Peacock adds 2 million paid subscribers following months-long drought

A graphic showing Peacock’s logo in a beige circle surrounded by other colorful circles
Illustration by Alex Castro / The Verge

Peacock now has a total of 15 million paid subscribers, NBCUniversal CEO Jeff Shell said during an interview with CNBC (via Variety). This means the service added 2 million paid subscribers in the third quarter of 2022 alone, as Peacock’s paid subscriber count stayed flat at 13 million during the first half of the year.

Shell says the growth was “driven by content,” citing the end of NBC’s content-sharing deal with Hulu in September, which brought next-day streaming of shows like Saturday Night Live, Law & Order, and One Chicago exclusively to Peacock. Shell also highlights the prevalence of sports on the platform, stating the platform “has the best sports offering of any streaming service” with programs like Sunday Night Football,…

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Author: Emma Roth