Don’t Expect GPU Prices To Go Down, Nvidia Boss Says

Nvidia graphics cards have been a serious investment for PC gamers, and with the reveal of the new (and expensive) RTX 40-series GPUs, don’t expect prices to come down for the latest gaming hardware.

Speaking to Digital Trends, Nvidia CEO Jensen Huang was asked about the pricing of the graphics cards and said that high prices are here to stay. “Moore’s Law is dead. The idea that the chip is going to go down in price is a story of the past,” Huang said.

Moore’s Law is an idea based on historical trends, which generally sees PC performance double every few years while the components fall in price. According to Huang, the rising costs to manufacture components and slowing of additional power are the primary reasons why GPU prices remain high.

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Author: Darryn Bonthuys