Adobe’s Figma acquisition is a $20 billion bet to control the entire creative market

An illustration containing black Adobe logos in front of white Figma logos on a red background.
Adobe’s acquisition of Figma is a big deal in the world of creative apps. | Illustration by Kristen Radtke / The Verge

Over the past several years, Figma has built its name as a forward-thinking and collaborative design platform and a formidable competitor to Adobe, the giant in the creative apps market. That rivalry ended on Thursday when Adobe announced that it has struck a $20 billion deal to acquire Figma.

The acquisition will allow Adobe to incorporate Figma’s popular design tools into its widely-used portfolio of creative apps. But the acquisition also means that Adobe will once again be taking a major competitor off the market and bringing it under its own umbrella, to the dismay of many designers who rely on the tool and are wary of another critical platform joining the company’s Creative Cloud service. And they have a point: with Figma off the…

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Author: Jay Peters