Flo period tracker launches ‘Anonymous Mode’ to fight abortion privacy concerns

Pixelated uterus next to a pixelated hourglass against a yellow background.
Kristen Radtke / The Verge; Shutterstock

Period tracking app Flo released an “Anonymous Mode” on Wednesday, which lets people use the app without linking their data to their name, email address, or IP address.

The new feature — which the company says it hopes will set a new standard for privacy protections in health apps — is a direct response to privacy concerns stemming from the overturn of Roe v. Wade in June. Following the ruling, reproductive justice advocates raised the alarm over the possible use of the sensitive data collected by period tracking apps in prosecuting abortion seekers.

“The world is not designed for privacy,” said Roman Bugaev, chief technology officer at Flo, in an interview with The Verge. “We need to rethink all of the internet with this in mind.”

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Author: Nicole Wetsman