Google spam proposal sparks partisan backlash in Washington

Illustration by Alex Castro / The Verge

After months of pressure from Republicans, Google has a new plan to keep campaign emails from being marked as spam, according to new documents obtained by The Verge.

Google’s plan, first reported by Axios, would allow for candidates, political party committees, and leadership political action committees to apply for a special “pilot program” that would make their messages exempt from Gmail’s spam detection systems. The idea was proposed to the Federal Elections Commission in a June 21st filing asking for the body’s approval.

Google spokesperson José Castañeda confirmed in a statement Tuesday that the company made the request to the FEC. He described the program as an opportunity to “help improve inboxing rates for political bulk senders…

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Author: Makena Kelly