Fortnite creators are making studios to build ambitious — and branded — worlds

Illustration by Jarett Sitter / The Verge

Last year, Fortnite developer Epic Games launched a big partnership with high fashion house Balenciaga. In addition to a collection of skins decked out in Balenciaga gear available to purchase, Epic also promoted a Balenciaga-themed zone players could visit. It looked like a virtual city square dropped into Fortnite, but at the heart was a recreation of a Balenciaga retail store.

It’s an impressive world, and feels almost like something plucked from the Fortnite battle royale island. But it was actually made by just three creators who are full-time Fortnite Creative experts that have formed their own company to build in-game worlds for brands.

“The fact that I can build…

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Author: Jay Peters