Tim Cook is getting a lot less coy about Apple’s AR headset
Posted On June 22, 2022
Tim Cook teased that Apple’s working on an augmented reality, or AR, product in an interview with state-run outlet China Daily, telling AR fans to “stay tuned and you will see what we have to offer.” It reads as a direct hint that the company is working on some sort of headset, which has been rumored for years — unless, of course, he thinks people will actually be excited about using ARKit apps on their phones.
In the clip, brought to our attention by 9to5Mac, the interviewer asks Cook what he thinks the key factors are for an AR product to be successful. Cook responds by saying that he “couldn’t be more excited” about AR, despite it being “in the very early innings” of its evolution.