Go read this report on an AI shopping app that was actually just using humans

Illustration by Alex Castro / The Verge

If you can’t be bothered to fill out your credit card and address details when shopping for jeans online, the Nate app sounds like a service you might want. The company bills itself as an “artificial intelligence startup” that uses AI to auto-fill customer information for $1 per transaction, saving shoppers a few minutes when completing purchases through the Nate app.

But instead of using high-tech methods to complete purchases, Nate transactions were often handled manually by workers in the Philippines, according to a deep dive by The Information. Speaking to two people with direct access to Nate’s internal data, The Information reports that “the share of transactions Nate handled manually rather than automatically ranged between 60…

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Author: Mia Sato