Oddly enough, The Weather Channel makes for a pretty great streaming service

Mixed reality forecasts are a big part of TWC’s future. | Image: The Weather Channel

The Weather Channel is not trying to win you over by spending big on its version of House of Cards. It’s not bidding on The Office next time it comes up, nor is it interested in NFL games. “Our tentpole is Mother Nature,” says Nora Zimmett, TWC’s chief content officer. “And she’s always delivering weather.”

TWC launched a dedicated streaming service this month. It costs $2.99 a month or $29.99 a year, and it is … well, it’s The Weather Channel. The app’s main screen is an always-on stream that replicates exactly what you’d see on cable. That, Zimmett says, is what viewers were actually looking for. “We looked at our audience and heard, ‘where can I get The Weather Channel if I don’t want to pay $200 a month for a traditional bundle?’”…

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Author: David Pierce