Apple’s reportedly flat iPhone production target for 2022 isn’t a great sign

Apple’s reportedly predicting flat demand for the iPhone 13 and 14. | Photo by Amelia Holowaty Krales / The Verge

Apple, one of the biggest tech companies on the planet, reportedly doesn’t think it’ll sell any more iPhones this year than it did last year, despite rumors that the iPhone 14 will come with some major improvements (via MacRumors). While it’s not necessarily a canary in the coal mine (or a Waffle House being closed) that the world will keep getting worse, Apple predicting that sales of its most popular product won’t grow could be a sign that the company’s relatively pessimistic about the state of things in the near future.

According to Bloomberg, the company is asking its suppliers to make around 220 million iPhones, which is similar to how many it requested in 2021. This runs contrary to some analysts’ predictions, which forecasted that…

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Author: Mitchell Clark