Amazon’s first clothing store opens its doors in Los Angeles

Amazon Style in-store shopping app experience
Amazon Style in-store shopping app experience | Image: Amazon

Amazon’s brick-and-mortar clothing store, Amazon Style, is now open in the Los Angeles, California-area at The Americana at Brand mall, the company announced today along with a video profiling some of its employees.

It’s a new addition to Amazon’s lineup of physical locations, along with Whole Foods and its cashier-less Amazon Go and Amazon Fresh grocery stores. Amazon Style will feature clothing from brands like Levi’s, Tommy Hilfiger, Champion, and more, and though it does not feature Amazon’s Just Walk Out technology, it will have regular employees present to help you from start to finish.

Rumors of Amazon’s “department store” plan surfaced in September, with a Wall Street Journal report suggesting that the store would use tech…

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Author: Jasmine Hicks