EA Is Looking To Sell Itself Or Merge With Another Company – Report

Electronic Arts is reportedly pursuing a sale or merger, and it’s claimed that the video game publisher and developer has held talks with Disney, Apple, Amazon, and Comcast – NBC Universal over a possible deal.

According to news site Puck (via VGC), EA has been “persistent in pursuing a sale” and at one point it looked like Comcast subsidiary NBC Universal would have merged with the gaming company, with Comcast CEO Brian Roberts running the combined entity.

“The general terms of the proposal, which lawyers and bankers for both sides negotiated for several weeks, would have seen the Roberts family take majority control of the combined entity,” the report claims. “In the configuration most seriously discussed, the company would have been run by Wilson.”

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Author: Darryn Bonthuys