Senators push to break up Google, Facebook ads businesses in new bill

Illustration by Alex Castro / The Verge

On Thursday, a group of Senate Republicans and Democrats introduced a new bill that could force Google and Facebook’s parent company, Meta, to spin off their online ads businesses, as first reported by The Wall Street Journal.

The Competition and Transparency in Digital Advertising Act — co-sponsored by Sens. Mike Lee (R-UT), Ted Cruz (R-TX), Amy Klobuchar (D-MN), and Richard Blumenthal (D-CT) — would ban companies processing more than $20 billion a year in digital ad transactions from running more than one portion of the digital advertising ecosystem.

The restrictions would directly impact Google, which tech antitrust hawks have long seen as a vertical monopoly in display advertising. Omidyar Network advisor David Dinielli made the…

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Author: Makena Kelly