Go read this report on why Jony Ive quit Apple

Jony Ive
Jony Ive | Image: Apple

When Apple announced the Apple Watch in 2014, it did so at De Anza in Cupertino, a few miles down the road from its then-headquarters on Infinite Loop. It’s sort of a sacred site for Apple, the place Steve Jobs debuted both the original Macintosh in 1984 and the iMac in 1998. And on the 30th anniversary of the Macintosh, for the first potentially game-changing product since the death of Steve Jobs, Apple — and Jony Ive, Apple’s chief designer and Jobs’ longtime collaborator — wanted to pull out all the stops.

Well, not all the stops, it turns out. And the fight over the event logistics and the $25 million price tag Ive asked for to pull it off was reportedly one of the moments that led Ive to eventually leave the company. That’s…

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Author: David Pierce