The Mr. Coffee ‘brew now’ button is an escape from sleepiness

One simple, clicky button. | Photo by Mitchell Clark / The Verge

In the age of aesthetically pleasing morning routines, a cheap electric coffee maker can feel a bit dated — something to begrudgingly use at the office rather than a gadget that brings joy to your kitchen. And while I love the fancy coffee gadgets that require a manual, multi-step ritual, there’s one thing that makes me turn to a standard Mr. Coffee machine every morning: its dead-simple “brew now” button that instantly starts the process of getting caffeine into my body.

The single-button operation means I don’t have to navigate the complexities of brewing temps or ratios while I’m still half-asleep. I just press it, it lights up, and the machine gurgles to life, heating up water and pushing it up a tube onto the coffee grounds I’ve…

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Author: Mitchell Clark