Researchers find Amazon uses Alexa voice data to target you with ads

A report finds evidence that Amazon and third parties use voice data from Alexa-enabled devices to serve targeted ads. | Photo by Dan Seifert / The Verge

A report released last week contends that Amazon uses voice data from its Echo devices to serve targeted ads on its own platforms and the web. The report, produced by researchers affiliated with the University of Washington, UC Davis, UC Irvine, and Northeastern University, said the ways Amazon does this is inconsistent with its privacy policies.

Titled, “Your Echos are Heard: Tracking, Profiling, and Ad Targeting in the Amazon Smart Speaker Ecosystem,” the report concludes that Amazon and third parties (including advertising and tracking services) collect data from your interactions with Alexa through Echo smart speakers and share it with as many as 41 advertising partners. That data is then used to “infer user interests” and “serve…

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Author: Jennifer Pattison Tuohy