Google’s ad-tracking overhaul continues with first developer preview of Privacy Sandbox on Android

Illustration by William Joel / The Verge

Last year, Apple added App Tracking Transparency to iOS, and the shift in the flow of data from mobile users was enough to unsettle even Facebook. Now, Google, which relies on targeted advertising for its business model, is preparing its own multi-year adjustment to mobile ad tracking and privacy.

Starting today, app developers can get their first look at the new system, as the first developer preview of Privacy Sandbox on Android rolls out, following the path of similar tests in Google’s Chrome browser on the desktop.

This new plan is supposed to replace Android’s existing advertising ID, which is a user-resettable ID for each device with a Privacy Sandbox of “new, more private advertising solutions.” Like Apple’s approach, it claims…

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Author: Richard Lawler