Google Play Store’s app privacy labels start appearing

Google Play’s new safety section. | Image: Google

Google is rolling out a new safety section in the Play Store designed to show users more detail about the data apps collect and how it is used, the company has announced. The section will be gradually rolling out for users over the coming weeks, and app developers have until July 20th to add the information to their listings — so the section may not immediately appear for everyone. The initiative was first announced last year.

According to Google, the section is an attempt to give users more information and context. It’ll list the data each developer is collecting, if they share it, and their security practices (such as whether they encrypt the data while in transit). There will also be information on whether a developer follows Google…

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Author: Jon Porter