Fiture has a new fitness mirror to compete with Mirror

Image: Fiture

When Mirror debuted its fitness mirror in 2018, it was a unique, space-efficient take on at-home fitness. Since then, several competitors including NordicTrack and Echelon have launched their own versions. Today, another challenger has appeared in the form of the Fiture — a $1,495 interactive connected mirror that offers real-time form feedback, gestures, voice control, and the ability to build custom workouts.

I got the chance to check out the Fiture in person recently, and the device looks, well, like a mirror. It measures 43 inches long and, at 1.3 inches thick, is relatively slim. Aside from a plug in the back, speakers on the sides, and button controls, it looks like any other full-length mirror you’d buy at a furniture store.

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Author: Victoria Song