Instagram is testing a way to make Reels using formats from other posts

Illustration by Alex Castro / The Verge

Instagram’s testing out a new feature, called Templates, that will let creators make Reels by borrowing formats from other videos on the platform, according to a report from Insider (via TechCrunch). The feature appears somewhat similar to TikTok’s own templates tool, which allows creators to drop their own content into a premade sequence.

Reverse engineer Alessandro Paluzzi spotted an early version of Templates in January, while marketing manager and influencer Josephine Hill has already gotten to experience the feature. In a screenshot posted by Hill in March, it looks like users can swap their own clips into preset frames, as well as add their own audio. This could save users from using third-party templates from sites like Canva, or…

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Author: Emma Roth