The Obamas are leaving Spotify for a new multiplatform podcast deal
Posted On April 20, 2022
Barack and Michelle Obama won’t be signing a new podcast deal with Spotify, Bloomberg reports, marking a major departure for the Obamas’ production company, Higher Ground Productions. “The company is instead talking to other distributors about a deal worth tens of millions of dollars, among the most-lucrative in the podcasting business,” according to the report.
Amazon’s Audible and iHeartMedia are among the “several” companies Higher Ground is in negotiations with for a new deal. Higher Ground had talked to Spotify as well, but it “declined to make an offer,” Bloomberg says. Higher Ground apparently wants to be able to make multiple shows and release them on platforms simultaneously, which would go against Spotify’s typical…