Netflix Might Offer An Ad-Based Tier In The Future
Posted On April 20, 2022
Amid huge losses in subscribers and results allegedly negatively impacted by password-sharing, Netflix is now coming around to the idea of offering an ad-based model to grow its subscriber base and make more money.
For years, Netflix had said it had no interest in a setup like this, but during the company’s latest earnings briefing, founder Reed Hastings said it might finally be time to do so. Nothing is confirmed yet, however, but Netflix would be following basically every other major streaming company in offering an ad-based option alongside a subscription-based offering.
Hastings said, “Those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription.” At the same time, Hastings said he is a “bigger fan of consumer choice,” and that’s where an ad-based model could come in.
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Author: Eddie Makuch