You might see an ad after you finish today’s Wordle

When I finished Friday’s Wordle, I saw an add for the Spelling Bee. | Screenshot by Jay Peters / The Verge

I just finished Friday’s Wordle — which I am reminding you now is owned by The New York Times for reasons you’ll understand shortly — and when I did, I was surprised to see an addition to the results screen. Under the usual stats, the “next Wordle” countdown, and the share button, there was something new: a small banner advertising another puzzle, the NYT’s Spelling Bee.

For fans who appreciate Wordle’s simplicity, the ad may come as a rude surprise. Part of the appeal of Wordle is that simplicity: you take your shot at the day’s puzzle, decide whether or not your journey is worth sharing on Twitter, then close the tab and move on.

And that was by design, as noted in the NYT’s profile of Wordle creator Josh Wardle:

But since Wordle…

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Author: Jay Peters