Peloton cuts prices of exercise equipment while raising subscription costs

Photo by Amelia Holowaty Krales / The Verge

Peloton announced in a press release today (via CNBC) that it plans to raise the cost of its all-access subscription for live and on-demand classes from $39 / month to $44 / month starting on June 1st, 2022. However, new, lower prices for Peloton’s exercise equipment are set to go into effect at 6PM ET today, according to CNBC — the Bike will cost $1,445 (including a $250 shipping fee) instead of $1,745, the Bike Plus will go for $1,995 instead of $2,495, while the Tread will drop to $2,695 (including a $350 shipping fee) from $2,845.

The lower equipment cost could help attract customers who may have been intimidated by the company’s steep price tags and gives Peloton the opportunity to gain more revenue from recurring subscriptions….

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Author: Emma Roth