TikTok is thinking about letting its creators charge subscription fees

TikTok is testing paid subscriptions | Illustration by Alex Castro / The Verge

TikTok confirmed Thursday that it is testing support for paid subscriptions, paving the way for creators on the short form video platform to charge for their content. First reported by The Information, the company didn’t share details about when it might roll out to creators, how many creators are currently testing it, or what the pay structure might look like. Company spokesman Zachary Kizer said in an email to The Verge that the subscriptions were a “concept that’s been in testing,” and that it was “always thinking about new ways to bring value to our community and enrich the TikTok experience,” (whatever that means).

If adopted, it would be the latest move by TikTok to help its creators monetize their content; it introduced its C…

Continue reading…

Go to Source
Author: Kim Lyons