Gap is launching NFT hoodie art that unlocks physical clothing

Image: Gap

Gap is selling NFTs, following other clothing retailers like Adidas, Nike, and Macy’s that in recent months have jumped into the NFT space. The NFTs are built on the Tezos blockchain, which touts itself as a more energy-efficient option.

The NFTs come in the form of a series of digital hoodie art, with different levels of rarity at different price points. Common level pieces starting at roughly $8.30, or 2 tez, are on sale today. Rare, epic, and one-of-a-kind tiers will roll out over the next few weeks. Gap is partnering with artist Brandon Sines, creator of the Frank Ape cartoon character, on the designs.

For shoppers who’d prefer to buy something wearable, look no further than the…

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Author: Mia Sato