In what might be the biggest shift for the game to date, PUBG has transitioned to a free-to-play business model. But creative director Dave Curd says the business model change was not in response to the success of games like Apex Legends, Fortnite, and Call of Duty: Warzone.
Speaking to GamesRadar, Curd said it was simply “the right time” to drop the $30 price tag and make PUBG free for everyone. “I know there are a lot of people who are interested in PUBG: Battleground but have never gotten around to playing it for various reasons–now is the perfect moment to get started,” Curd said.
Curd said the change to a free business model is “in no way a response” to the success of other free-to-play games. “They’re all great games which specialise in their own unique strengths, just as we do. We develop our game independently of others and are excited to see what is to come,” Curd said.
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Author: Eddie Makuch