L’Oreal’s newest gadget takes the mess out of coloring your hair

The ColorSonic resting on a bathroom counter
The L’Oreal ColorSonic is meant to make at-home hair coloring more convenient. | Image: L’Oreal

While you might not expect it, L’Oreal has been a regular at CES these past few years, launching everything from wearable UV and pH sensors to an AI-powered skin care gadget. This year, the company is back with yet another invention, the Colorsonic — a device meant to make dying your hair at home a hell of a lot more convenient.

The Colorsonic doesn’t look too far off from other hair styling gadgets. The top half has a nozzle with bristles, while the bottom half stores a cartridge containing a “precise mix of developer and formula.” The device works by dispensing the correct amount of hair color and then the bristles oscillate over 300 times a minute at a specific angle to evenly apply the color. Basically, the idea behind the device is…

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Author: Victoria Song