Instagram head says it’s bringing back the chronological feed
Posted On December 8, 2021
During a hearing before a Senate subcommittee on Wednesday, Instagram head Adam Mosseri said the company is working on a version of its feed that would show users’ posts in chronological order, unlike its current ranking algorithm that sorts posts based on user preferences.
The company’s algorithmically sorted feed, introduced in 2016, and then updated in 2017 to include recommended posts, is widely disliked by users who prefer to have their posts and their friends’ posts surface in a timely manner. The current feed uses AI to create what Instagram considers a more personalized feed, based on users’ activity. But it has remained generally unpopular among a vast swath of users, despite the company’s assertions otherwise.