Twitter is the latest social media network to combine shopping and livestreams

Twitter’s livestream shopping interface. | Image: Twitter

Twitter is hosting its first shopping livestream on November 28th at 12PM ET, the company announced today as it becomes the latest social media platform to embrace the trend.

The “Cyber Deals Sunday” stream will be a collaboration with Walmart and will take place during the post-Thanksgiving weekend, which is traditionally associated with big sales promotions. Twitter describes the livestream, which will be hosted by Jason Derulo, as a “30-minute variety show” that will feature “electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.”

Twitter joins a growing trend towards shopping-focused livestreams on social media, providing a modern QVC-style shopping experience with influencers and integrated…

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Author: Jon Porter