Facebook is paying musicians and creators up to $50,000 to use its live audio features
Posted On November 19, 2021
Social media conglomerate Meta continues its tactic of buying buzz, after CEO Mark Zuckerberg promised in July that the company would pay $1 billion to creators by the end of 2022. A report from The Information details how some of this money is being spent, with Meta-owned Facebook paying creators up to $50,000 to use the platform’s Live Audio Rooms feature — a rival to the once-buzzy live audio app Clubhouse.
When you make as much money as Meta does, buying success is a reasonable tactic, at least in the short term. The Meta-owned Instagram, for example, has been doing the same to boost its TikTok-rival Reels, paying creators up to $35,000 to post to the platform.