Yooka-Laylee Studio Playtonic Is Growing, Wants Franchise To Be Big Enough For Fast Food Toys

Yooka-Laylee creator Playtonic is getting quite a bit bigger, and Chinese conglomerate Tencent–an increasingly huge presence in the industry–now owns a minority stake in the company. It’s all part of Playtonic’s plans for continued growth and turning the Yooka-Laylee franchise into something big enough to warrant Happy Meal toys.

Under the agreement, Playtonic will still maintain complete creative control and will expand from one team to several, and will possibly open additional offices in new locations. Danny Spiteri, who previously worked at both Raw Fury and Team17, will serve as head of publishing.

Speaking to GamesIndustry.biz, managing director Gavin Price said that Playtonic has lofty ambitions for Yooka-Laylee.

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Author: Gabe Gurwin