Facebook tests giving more control of News Feed content to users again

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Facebook is switching up the News Feed again | Illustration by Alex Castro / The Verge

Facebook parent company Meta said it is testing new ways for users to customize the content they see in their News Feeds. The company said in a blog post Thursday that the test, available to a “small percentage” of users to start, would allow people to adjust their preferences to increase or reduce the amount of content they see from specific friends, family, groups, and pages they’re connected with on the platform.

Facebook has tweaked the way the News Feed presents content numerous times in the past several years and seems to keep rethinking what content should be prioritized and why. In 2015, it said it was changing News Feeds to favor content from close friends over that from brands and publishers. In 2016, Facebook said again it…

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Author: Kim Lyons