Halo Dev Reminds Fans That CG Trailers Are Often Used First And Foremost To Recruit Staff

They’re a common feature at most big gaming events: flashy, hype-building trailer reveals for games that are still years away from being released, most often featuring little to no actual gameplay. While these kinds of trailers often draw criticism from gamers for advertising a product that doesn’t exist, it turns out these reveals serve another purpose–as a recruitment tool to attract talented developers to the projects.

This titbit of industry information was tweeted by David Ellis, a developer on a game that faced this exact situation when it was announced three years ago–Halo Infinite. Rather than showing off actual gameplay, Halo Infinite was announced at E3 2018 with a video that Microsoft described as a “thrilling engine demo.”

Last year we saw similar announcements for big Microsoft titles Fable 4 and the Perfect Dark reboot. As Microsoft’s gaming strategy increasingly pivots towards Xbox Game Pass over individual game sales, it’s unlikely that these early trailers are designed to push pre-sales, meaning it’s more likely to be part of a recruiting strategy.

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Author: Hayley Williams