CBS’s ‘The Activist’ seems to think doomscrolling equals activism
Posted On September 11, 2021
The entertainment industry spends millions researching what we watch and why every year. As climate destruction and a global pandemic make it more difficult to turn away from our social media feeds, CBS has found a new way to exploit these horrors with its show “The Activist.” Doomscrollers are their new audience.
According to Deadline, the five-week CBS reality series will “feature six inspiring activists teamed with three high-profile public figures working together to bring meaningful change to one of three vitally important world causes: health, education, and environment.”
The show is perfectly timed: For the last few years, we have been stuck in a crisis loop. When California catches on fire, the…