New World Is Riding A Pre-Release Wave, And That’s A Good Sign For Amazon

Amazon Games’ upcoming MMORPG New World is having a moment in the spotlight prior to its August 31 release, currently sitting as the most-viewed game on Twitch and best-selling game on Steam.

It’s all largely thanks to the game’s closed beta, which is now live. Preordering the game, either via Steam or Amazon, gives players guaranteed beta access. Many Twitch streamers are doing beta key giveaways and have drops enabled, allowing viewers to score in-game loot just by watching streams.

Amazon, of course, owns Twitch, so it makes sense that Twitch would be an essential part of New World marketing. It’s safe to say there are likely more than a few streamers who have been paid to promote the game. Some of the biggest streamers in the business are currently playing New World, including the likes of TimTheTatMan and Asmongold.

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Author: Cameron Koch