Amazon Prime Day is sure to dominate the conversation around deals when it kicks off this coming Monday, June 21, but it’s far from the only retailer launching its biggest sale of the summer right now. The size and popularity of Prime Day has driven Amazon’s biggest competitors to launch their own competing sales at the same time, and Best Buy is always one of the biggest players in the anti-Prime Day space. Right on schedule, Best Buy has kicked off a major sale just ahead of Prime Day, called “The Bigger Deal” savings event–which feels like a playful jab at Walmart’s “Deals for Days” and Target’s “Deal Days” sales.
Best Buy’s The Bigger Deal savings event is a series of 24-hour flash deals that end at 10 PM PT / 1 AM ET each night through June 22. Today’s main deals focus on “Summer Tech,” including smartwatches and portable speakers. You can also save on a new MacBook Pro, the AirPods Max, and a high-end productivity laptop from HP. There aren’t many gaming deals, but you can find big discounts on select games like Assassin’s Creed Valhalla and Hitman 3.