Snap has finally reaped the benefits of building a fully functional Android app. The company announced in its earnings report today that its user base mostly uses Android instead of iOS. That overall user base continues to grow, too. During the first quarter of 2021, Snapchat reached 280 million daily active users, an increase of 22 percent year over year.
CEO Evan Spiegel called the moment Android users overtook iOS users a “critical milestone that reflects the long-term value of the investment we made to rebuild our Android application,” in his prepared remarks today. As a reminder, Snapchat originally launched only on iOS and released its first Android app in 2012. The team later spent over a year rebuilding the app to bring it up to…
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Author: Ashley Carman