Amazon Prime Day has become one of the biggest sales events that budget-minded shoppers can count on every year, offering literally thousands of deals across every category imaginable, from tech and gaming to toys, kitchenware, beauty, apparel, and more. Prime Day has grown exponentially since its launch in 2015, expanding to take place over multiple days and offering tens of thousands of deals for Prime members to shop, but it’s also forced competing retailers to hold their own anti-Prime Day sales to try to steal some of Amazon’s thunder. The summer sales bonanza is almost on par with Black Friday at this point, with all the biggest stores offering best-of-year prices on their hottest items.
As a result, there’s always a ton of interest leading up to the announcement of Amazon Prime Day, with Prime members and other shoppers anticipating when the sale will be, how long it’ll last, and what special offers it will bring. While the details on Amazon Prime Day 2021 are currently slim, here’s what you should know about Amazon Prime Day and what to expect from this year’s sale based on previous years.
What is Amazon Prime Day?
Amazon Prime Day is a blowout sale the retailer throws every summer to offer steep discounts on thousands of products, exclusively for Prime members. The sale offers a mix of deals that end at different times–some will run for the full 48 hours, while others will only be available for one day. The hottest offers tend to be the lightning deals that may last for a few hours but usually sell out much sooner (sometimes in a matter of minutes).